The future of local search seems more promising than ever. With the various recent changes to the local algorithm, Google is slowly moving towards catering to the increased local searches and providing businesses with all what they need to learn and improve their efforts in marketing their business locally. Previously as you may know it, the Google Local Business Centre (LBC) relied upon providing statistics through giving impression and view counts for a period of 30 days from the last update.
However, this has all changed now. With the new and improved LBC Dashboard, business owners can now see information about their listings in a way they haven’t been able to before. With the help of impression and view count graphs detailing the traffic trend month over month, which keywords drive that traffic to your business listing and where your potential customers are located, tracking progress of your local business listing is easier than ever before.
Note: Existing businesses on LBC will be able to track their local analytics dating back from May 1st 2009. No previous data for dates prior to that.
In addition, you are also able to view and track the completeness of your business profile with the help of a progress meter attached to your Dashboard. As I mentioned in my initial post, Local SEO Simplified, you want to be able to have as much information attached to your profile so you can stand out from other local shops across the street and gain authority in local positioning.
Unfortunately, this enhancement has not yet been introduced for the local businesses located in Canada. But don’t feel left out fellow Canadians! With Google recently correcting the phone verification anomaly for Canadian businesses, it is not much longer till we receive these new enhancements.
Here is a quick teaser before you go check out your own Local Business Centre Dashboard. Enjoy!