I was doing some niche local SEO research when I came across an example of how an unoptimized local listing contributes to inaccurate search results.
Searching for “Toronto Lawyer” brings up the local 7-pack with Timothy’s World Coffee ranking towards the end at #5. To make matters worse, when you go on their place page, you’ll see a barrage of reviews for a Toronto based general physician “Dr. Daniel Wong” . Additionally, Timothy’s World Coffee is being categorized as a “General Practice Attorney” instead of coffee shop based categories.
This example clearly indicates the importance of owning your business listing in order to avoid such results. Being a verified owner not only allows you to have full control of the information that is represented on your Google profile page but also gives you added benefits such as local analytics and tracking for your local business listing.