YouTube Gets The Wonder Wheel

June 19, 2009

Attending the video search panel last week at the SES Toronto gave me a great insight into the evolution of search and how optimizing for video search is gaining momentum against the good old organic SEO. With statistics showing that Youtube is now the second largest search engine and Canada is the global leader in […]

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SES Toronto 2009 Day 1 Recap

June 8, 2009

Attending my very first Search Engine Strategies Conference here in the heart of downtown Toronto was a unique experience. Despite being an early Monday morning, Day 1 was packed with sessions covering a wide array of search marketing topics. The Expo Hall was busy all day, making it a great opportunity and venue for networking […]

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Google Finally Introduces New Enhancements to the Local Business Centre

June 7, 2009

The future of local search seems more promising than ever. With the various recent changes to the local algorithm, Google is slowly moving towards catering to the increased local searches and providing businesses with all what they need to learn and improve their efforts in marketing their business locally. Previously as you may know it, […]

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Local Phone Numbers vs. 1-800 Numbers

June 7, 2009

Which To Choose for Higher Call Volumes There is a significant difference between call volumes when using local phone numbers in various types of advertising, compared to using 1-800/toll free numbers instead. When talking about national brands, most companies choose to have an all encompassing ‘vanity’ number such as 1-800-MORTGAGES for example. While this method […]

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Local SEO Simplified. A Basic Guide for New Users

June 7, 2009

2 months ago, I was asked to write a guest blog post on the topic of local search by Ethan Bloch and Dan Martell of Flowtown, a small business consulting company based in San Francisco. I had initially met Dan Martell at Twestival Toronto and we got talking about the rising importance of Local SEO […]

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Welcome to Local Search Simplified

June 7, 2009

Hello World! My name is Shagun Vatsa and I am a newbie to the blogosphere of the innovative and advancing search marketing world. In the past few years, I have learnt a great deal about all aspects of search marketing by reading the blogs of leading industry experts, engaging in social media and attending various […]

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