Marketers and Advertisers Have New Metrics, Stats to Measure Campaign Success and ROI
PPC management software provider Acquisio today announced at SES Toronto a full integration between the Acquisio SEARCH ad management platform and Google Analytics, the world’s most popular web analytics solution. The Google Analytics Connector, built into Acquisio SEARCH, lets marketers view, analyze and report on all of their valuable Google Analytics data within the Acquisio SEARCH platform. The full integration is the first of its kind between Google Analytics and an ad management software platform. Acquisio will be providing demos of the new functionality throughout the SES Toronto conference at booth# 18.
Acquisio SEARCH’s Google Analytics Connector makes use of the Google API to pull metrics information from Google Analytics into Acquisio SEARCH, where it can be combined with other information to create a variety of metrics that marketers have previously been unable to measure without tedious and error-prone calculations. Because of the deep integration, advertisers can now measure campaign effectiveness and ROI based on an additional 150 metrics. Metrics that Acquisio SEARCH automatically calculates include:
• Cost per transaction
• Cost per visit
• Cost per page view
• Pageviews per click
• Revenue per click
• Return on Ad Spend (ROAS)
• Cost per Goal (1 to 20)
The Google Analytics Connector seamlessly incorporates every valuable metric from an advertiser’s Google Analytics profile and maps it to the appropriate keywords and ads in associated PPC campaigns. Additionally, Acquisio SEARCH now features a large selection of calculated columns designed to provide the deep analysis that marketers demand. Marketers can add single or multiple Google Analytics profiles to their Acquisio SEARCH accounts, and Acquisio SEARCH will automatically encode the URLs of any new keywords you add to your Google Analytics campaigns through the Acquisio SEARCH platform.
“For marketers who have struggled and spent hours creating workarounds to get Google Analytics’ detailed statistics into your existing pay-per-click reports, the Google Analytics Connector will be a lifesaver,” said Marc Poirier, Chief Marketing Officer of Acquisio. “Acquisio SEARCH customers can now access and work with Google Analytics data without ever needing to leave our platform. Having all of this deep information in one place gives marketers a huge competitive advantage, and also means a sizable time savings when it comes to campaign management and reporting.”
COMPANY HAS MULTIFACETED PRESENCE AT SES TORONTO
On Thursday, June 10 from 5:10 until 5:30 PM, Acquisio’s Director of Canadian Sales Mark Lajoie will unveil the “5 Secret PPC Metrics You Don’t Want to Miss” in the SES Theater, located in the exhibit hall. During this quick presentation, Lajoie will highlight 5 of the brand new metrics that Acquisio SEARCH is able to provide as a result of its Google Analytics integration. “It’s worth grabbing your drink and then bringing it over to the theater for this presentation,” says Poirier. “I can practically guarantee you’ll be impressed with what you see.”
Additionally, Acquisio’s Internet Marketing Manager Noran El-Shinnawy will be speaking on “Meaningful SEM Metrics” from 11:45 AM until 12:45 PM on June 11, and will also be providing best practices information and practical advice during the “Search Ads and Landing Pages Clinic,” taking place from 1:45 until 2:45 PM on the same day.
Incisive Media’s SES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers include ClickZ for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
Acquisio is the world’s leading developer of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of slick and engaging client-ready reports, saving agencies significant amounts of time on their reporting activities each month. Other solutions include Acquisio Managed Services.
With more than $450MM in ad spend under its management, Acquisio SEARCH is the ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., Aim Clear, Page Zero, Find Me Faster, Leverage Marketing, and TravelClick—providing them with increased productivity, efficiency and ROI.
The company is based in Montreal, Quebec with a satellite office in Seattle, Washington. For more information, visit www.acquisio.com.